The next feature Facebook introduced I am a little more hesitant about: Backdating Posts.Backdating posts is similar to scheduling your posts for the future.However, instead of posting for a future date, your post will be nestled in your Timeline at the past date of your choosing.
I did my best to research the other uses for this feature to understand the logic behind its release.
But, after seeing Marketing In Color’s blog post which stated “It can cover your behind if you forgot a major holiday, national event, or employee’s birthday,” I started losing hope for a respectable answer.
It wasn’t until I read on Facebook’s Help Community about Backdating that I found a single solution that could be an ethical way to use the feature.
Giving Page admins the option to go back and post what they meant to post a few days, weeks, months, or years ago leaves a lot of room for shady behavior.
In an attempt to look on the bright side, I polled Pagemodo’s Facebook page followers about how they thought they would use the feature: This goes back to my unease over what businesses may try to hide in a previous post.
We already have the “Edit” function on Facebook which can help with typos or simple mistakes; so why the need for this extra feature that could lead to something less ethical? Again, Facebook already provides a solution for posting about previous events or special moments for your company with “Milestones.” You are able to add new photos or photos you already posted to Milestones to make it very similar to a post.
Why do we need the Backdate solution to make it a more inconspicuous past post?
Last month, Facebook announced a couple of new features for Facebook Page admins on the Timeline.
First, they announced the long awaited “Save Drafts,” which allows you to plan a post within the Timeline and save it to finish later.
I personally love this feature when I’m running to a meeting, but have an idea for something to share with our fans.
Saves a lot of time and energy for when I want to return to the post after the meeting!