On the Tuesday before New York’s Fashion Week, a group of young men joked around in the studio, taking off their clothes to show off tattoos and abdominal muscles.
Levine—a 24-year-old who could be a model himself, discounting his height—slipped into his studio unnoticed and walked right past them.
In the past three years, Asher Levine has risen to cult celebrity status, or at least to cult status among celebrities.
His costumes have been worn by the Black Eyed Peas, Bruno Mars, the Scissor Sisters, Jared Leto and, most famously, Lady Gaga, who was chicly adorned in Mr.
Levine’s straitjacket-inspired dress during a 2010 paparazzo clash and poured into a Levine-designed post-apocalyptic black rubber body-hugger in her “Marry the Night” video. Levine began his label by using himself as a sandwich board, biking around the West Village in “the most outrageous leotards and wrestling singlets of neon colors,” recalled artist Slava Mogutin, a friend and collaborator.
The flashy costumes were unconventional, but his ambitions were not. Levine graduated from Pace University with a degree in business management in 2010.
Unlike many young designers who find themselves in debt and adrift before attaining commercial success, Mr. He has exceeded his own projections by 50 percent each of the last three quarters, despite continually pressing his figures higher.
Fueled in large part by his celebrity following, he’s gone from being a one-man design shop to overseeing approximately 35 employees, including head of production Tim Dejsiriudom and communications director Stefan Golangco.
It’d be easy to confuse Asher Levine’s Tribeca basement studio for a special effects laboratory rather than the work space and showroom of one of Hollywood’s favorite emerging menswear designers.
Inside the door stands a cloaked and hooded figure in a red-ribbed death mask.