Other communities across the nation with a strong Hispanic population have built their celebrations into week-long events and we see the same likelihood for our Reno Cinco de Mayo festival." Info: 825-1727 Cinco De Mayo Many Americans are surprised to learn Cinco de Mayo is not widely celebrated in Mexico, according to Francisco Garcia, research librarian at the Chicano Studies Research Center at UCLA. "It was adopted by the Chicano movement in the 1960s, and then what happened is the beer companies, really.The beer companies just sort of ran with it." In Mexico, Garcia said, the holiday is really only celebrated in the town of Puebla.
More than 100,000 people attended Cinco de Mayo Reno 2002 in downtown Reno.
Fox TV reported the downtown Reno event as the biggest Cinco de Mayo celebration on the West Coast.
This years celebration will extend for more than 15 city blocks in downtown Reno.
Other events include the Charros and Dancing Horses show with singing cowboys and horses; the Reno Gazette-Journal salsa contest; the Cinco-K race, walk and roll along the Truckee River, sponsored by the Silver State Striders; and a meet-and-greet with Teresa Benitez, Miss Nevada and third runner-up in the Miss America pageant.
Activities throughout the three-day festival include a piata making booth, arts and crafts booths, a High/Low car show and shine, free live music and dance performances on three stages, and a variety of traditional food vendors.
Proceeds from Cinco de Mayo Reno benefit Nevada Hispanic Services, a non-profit group which provides valuable services to the Hispanic community of Northern Nevada including educational services, legal resources, health services, youth programs, childcare services and immigration assistance. People enjoyed themselves and were impressed with the entire event," said Jesse Gutierrez, executive director of NHS."The event can only become bigger and better each year.Started to commemorate the Battle of Puebla on May 5, 1862, in which Mexican forces defeated French invaders, Cinco De Mayo has become a celebration of Hispanic culture in the United States.This years confirmed entertainers include Latin Soul, a popular band with the current Latino hit Reyna.A free Latin Pops concert will feature the Foundation Orchestra playing everything from Argentinas tangos to the classic rock of Carlos Santana.The Pops show also will feature Lalo Guerero, the Father of Chicano Music, and acclaimed tango dancer Daniel Diaz.