Sirius channels are identified by Nielsen Audio with the label "SR" (e.g. Its business model is to provide pay-for-service radio, analogous to the business model for premium cable television.Music channels are presented without commercials while talk channels, such as Howard Stern's Howard 100 and Howard 101 and Opie Radio do have regular commercials.Furthermore, all channels are free from FCC content regulation, thus songs are played unedited for language, and talk programs may feature explicit content if they wish. On October 16, 2006, Sirius announced that it would be launching Sirius Internet Radio, with 78 of its 135 channels being available worldwide on the internet to any of its subscribers with a valid user name and password.
Sirius Satellite Radio is a satellite radio (SDARS) and online radio service operating in North America, owned by Sirius XM Holdings.
Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002, and currently provides 69 streams (channels) of music and 65 streams of sports, news and entertainment to listeners.
Music streams on Sirius carry a wide variety of genres, broadcasting 24 hours daily, commercial-free, and uncensored.
A subset of Sirius music channels is included as part of the Dish Network satellite television service.
The combined company began operating under the name Sirius XM Radio.
Six months later, in November 1992, Rogers Wireless co-founder David Margolese, who had provided financial backing for the venture, acquired control of the company and succeeded Briskman.
Margolese renamed the company CD Radio, and spent the next five years lobbying the FCC to allow satellite radio to be deployed, and the following five years raising .6 billion, which was used to build and launch three satellites into elliptical orbit from Kazakhstan in July 2000.
In November 1999, Marketing chief Ira Bahr convinced Margolese to again change the name of the company, this time to Sirius Satellite Radio, in order to avoid association with the soon-to-be-outdated CD technology.
In 2001 Margolese stepped down as CEO, remaining as chairman until November 2003, with Sirius issuing a statement thanking him "for his great vision, leadership and dedication in creating both Sirius and the satellite radio industry." Conditions of the merger included allowing any third-party company to make satellite radio devices; producing new radios that can receive both XM and Sirius channels within one year; allowing consumers to choose which channels they would like to have; freezing subscription rates for three years; setting aside 8% of its channels for noncommercial programmers; and payment of .7 million in fines for past rule violations.